Icon Residential’s core development strategy capitalizes on the trend of re-urbanization of downtowns and cities. Massive population shifts have seen households moving closer to city cores and downtown areas, and inner city population growth has been increasing at its fastest pace in the last 90 years. Our long-term strategy pursues development opportunities in strategic infill locations within primary southeastern United States markets which boast strong employment and economic fundamentals. Our communities embrace New Urbanist design principles, such as walkability for an active urban lifestyle and promotes the opportunity for a “live, work, play” existence. Our market approach is tailored to contemporary for-sale housing targeting middle income households and empty nesters.